[LINK] SMH: 'Loyalty plan puts more than bums on seats'

[Roger Clarke]

[Nice article on how Frequent Flyers works.]

Loyalty plan puts more than bums on seats
Colin Kruger
September 2, 2011
http://www.smh.com.au/business/loyalty-plan-puts-more-than-bums-on-seats-20110901-1jo43.html

Qantas profits from its trailblazing Frequent Flyer program in 
several ways, writes Colin Kruger.

While consumer advocates have questioned what value shoppers actually 
get from loyalty programs, Qantas - which has built an astounding 
position in the market with its Frequent Flyer program - offers an 
example of why corporate operators have no doubts about its value for 
them.

...


-- 
Roger Clarke                                 http://www.rogerclarke.com/
			            
Xamax Consultancy Pty Ltd      78 Sidaway St, Chapman ACT 2611 AUSTRALIA
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Visiting Professor in the Cyberspace Law & Policy Centre      Uni of NSW
Visiting Professor in Computer Science    Australian National University