[LINK] SMH: 'Loyalty plan puts more than bums on seats'

Roger Clarke Roger.Clarke at xamax.com.au
Fri Sep 2 12:58:40 AEST 2011

[Nice article on how Frequent Flyers works.]

Loyalty plan puts more than bums on seats
Colin Kruger
September 2, 2011

Qantas profits from its trailblazing Frequent Flyer program in 
several ways, writes Colin Kruger.

While consumer advocates have questioned what value shoppers actually 
get from loyalty programs, Qantas - which has built an astounding 
position in the market with its Frequent Flyer program - offers an 
example of why corporate operators have no doubts about its value for 


Roger Clarke                                 http://www.rogerclarke.com/
Xamax Consultancy Pty Ltd      78 Sidaway St, Chapman ACT 2611 AUSTRALIA
                    Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au                http://www.xamax.com.au/

Visiting Professor in the Cyberspace Law & Policy Centre      Uni of NSW
Visiting Professor in Computer Science    Australian National University

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