[LINK] Context is king: The Global Mail's ad ventures in long-form journalism

[Roger Clarke]

At 11:03 +1000 4/4/12, David Boxall wrote:
><http://theconversation.edu.au/context-is-king-the-global-mails-adventures-in-long-form-journalism-5906>
>>  "Our audience is our only agenda" is the tagline of The Global Mail ...

On that basis, Attard & Co. have a lot of competition, because the 
entire tabloid print and broadcast media are built on that precept.

'[The people we want as our audience] are our only agenda'?


>Objectivity comes in terms of context and nuance. It's the fine 
>detail, that's where objectivity lies and if you don't have the room 
>to do that it's lost forever. "Long form is a means to set out the 
>facts, analyse them in a non-partisan manner and dish them up via 
>great storytelling. It should not involve tactics which, by design 
>or not, wedge in order to influence."

Interesting.  But the only definition of the idealistic concept of 
'objectivity' that's ever seemed useful to me is 'explication of 
bias', i.e. clarity as to the writer's angle of view on the topic, 
and their values as they relate to it.


(For clarity, I'm being dubious about a couple of things that Attard 
said.  Like a lot of other people, I'm hoping that The Global Mail 
will flourish).


-- 
Roger Clarke                                 http://www.rogerclarke.com/

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