[LINK] iView outpaces iTunes
jwhit at janwhitaker.com
Mon Feb 20 09:47:48 AEDT 2012
iView steals a march on rivals
February 20, 2012 - 3:00AM
THE ABC's iView player is on track to overtake piracy, which is
illegal, as Australia's preferred source of streamed and downloaded
video content, a study has found.
Forty per cent of all Australians watch video downloads or
video-on-demand content more than once a week, according to the TV &
Video 2011 Consumer Trends report produced by the telecommunications
company Ericsson and released today.
The survey of more than 1000 Australians found that 32 per cent of
those who watched streamed or downloaded content did so via iView,
the ABC's catch-up video service, which is available on computer, on
TV via gaming consoles and on mobile devices.
That made iView the second-most-popular source, just behind illegal
file-sharing, to which 33 per cent of downloaders admitted, and ahead
of the 22 per cent who sourced content for a fee from iTunes, the
The relatively strong showing of iTunes suggests the prevalence of
piracy owes more to the tardiness of content providers than any
innate desire to rip them off, said Ericsson's Kursten Leins.
''We're not a bunch of thieves by nature. There's latent demand
there, and it's clear consumers want to have timely access to legal
content and they're willing to pay for it,'' he said.
Rather than trying to ''protect and litigate'', the best response to
piracy was to ''give the customers what they really want'', by making
it available to download and stream at high quality, at a fair price
and without delay''.
''People will go looking for stuff and they'll find it because there
are many different ways of consuming content,'' he said. ''We're not
saying file sharing is a good thing, we're just saying it's the
symptom, not the cause.''
The Australian findings are part of a global survey that found
Australian patterns were similar to those elsewhere, with the notable
exception of the US, where illegal downloading accounts for just 14
per cent of streaming and downloading of video content.
Paid video on demand, by contrast, is far more developed in the US,
where Hulu and Netflix are the leading suppliers of downloaded or
streamed content. Each is used by more than 50 per cent of the market.
This story was found at:
Melbourne, Victoria, Australia
jwhit at janwhitaker.com
Our truest response to the irrationality of the world is to paint or
sing or write, for only in such response do we find truth.
~Madeline L'Engle, writer
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