[LINK] Skype calls to feature large ads

[Kim Holburn]

Ahhh Microsoft, you've done it again...

http://arstechnica.com/information-technology/2012/06/skype-calls-to-feature-ads-big-enough-to-interrupt-any-conversation/

> Skype calls to feature ads big enough to interrupt any conversation

> Skype has provided a great service for years, keeping us connected with friends and family. But there's always been one thing missing—marketers interrupting calls with giant display ads.
> 
> Skype is finally fixing that problem, with today's launch of so-called "Conversation Ads" that will appear within the calling window during audio calls. Why are they called Conversation Ads? Because Skype is actually hoping users will discuss the content of the ads during phone calls. In other words, Skype (now owned by Microsoft) is hoping to interrupt the normal flow of human conversation, with  advertisements targeted at users based on their location, gender, and age.
> 
> "While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences," Skype's Sandhya Venkatachalam wrote on the company blog. "So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day."
> 
> That's not from an Onion article. That's Skype's official announcement.



-- 
Kim Holburn
IT Network & Security Consultant
T: +61 2 61402408  M: +61 404072753
mailto:kim at holburn.net  aim://kimholburn
skype://kholburn - PGP Public Key on request