[LINK] [Fwd: The meaning of climate change denial]

[Ben Elliston]

On Fri, Jun 29, 2012 at 10:28:07AM +1000, Karl Auer wrote:

> The term "climate sceptic" was largely invented, or at least eagerly
> latched on to, by the groups opposed to taking action. In much the
> same way as "climate change" instead of "global warming".

As I understand it, it was Frank Lutz who suggested the softening
change from 'global warming' to 'climate change', saying, 'As one
focus group participant noted, climate change "sounds like you're
going from Pittsburgh to Fort Lauderdale'".

Ben
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