[LINK] Airlink

[Alex (Maxious) Sadleir]

On Tue, May 22, 2012 at 8:22 AM, David Boxall
<david.boxall at hunterlink.net.au> wrote:
> On 21/05/2012 2:31 PM, Rick Welykochy wrote:
>> David Boxall wrote:
>>
>>> Interesting technology from Fairfax. Something embedded in printed
>>> photos that a mobile's camera can pick up. A development of those 2D
>>> barcode things? Too bad it's not available for anything but iPhone.
>>
>> This sounds like a URL embedded in a barcode called QR code:
>> http://en.wikipedia.org/wiki/QR_Code.
>> ...
> No, that's what's interesting. The reader is instructed to scan part of
> an image in the newspaper (Barack Obama's face and a laptop's display,
> to name two I remember). There's no QR code in sight. Somehow, they've
> encoded the URL (I presume it's a URL) into part of the printed image.

This technology is commoditised under the Layar Vision brand:
http://www.layar.com/browser/layar-vision/

It's not that the URL is embedded in the image - the image's
characteristics is the URL.

You can see behind the curtain a bit when you look at the limitations
http://www.layar.com/documentation/browser/howtos/layar-vision-doc/reference-image-best-practices/