[LINK] Tiger fined for spam

[Jan Whitaker]

Tiger fined $110,000 for spamming customers

Published: October 25, 2012 - 11:51AM

Tiger Airways has been hit with a $110,000 fine for continuing to 
spam customers after they unsubscribed from marketing emails.

An investigation by the Australian Communications and Media Authority 
(ACMA) has found the airline failed to remove customers despite their 
repeated requests.

The emails also continued despite several warnings from ACMA.

The authority's deputy chairman Richard Bean said the action was 
another reminder to businesses about paying attention to what their 
customers were saying.

"This is one of a number of investigations in which the ACMA has 
found businesses have allowed faulty unsubscribe facilities to 
continue, in spite of repeated customer complaints," Mr Bean said.

They also should test their email-unsubscribe facilities regularly, 
and not simply set and forget them, he said.

"This action is another reminder to businesses that that they should 
pay attention to what their customers are saying."

Tiger has since committed to making sure its unsubscribe facilities 
were functional and effective.

"Marketing to customers who have unsubscribed is not only against the 
law, it causes consumer frustration and that ultimately damages a 
business's reputation," Mr Bean said.

AAP

This story was found at: 
http://www.theage.com.au/technology/technology-news/tiger-fined-110000-for-spamming-customers-20121025-2872y.html 




Melbourne, Victoria, Australia
jwhit at janwhitaker.com
blog: http://janwhitaker.com/jansblog/
business: http://www.janwhitaker.com

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