[LINK] Facebook trialling autoplay video adverts

[Karl Schaffarczyk]

>
> SAN FRANCISCO (Reuters) - Facebook Inc is testing videos that play
> automatically on mobile versions of its service, setting the stage to
> turn the 1.15 billion-member social network into an attractive venue
> for lucrative, television-like video ads.


[snip]


> Facebook does not expect the auto-play videos to have a big impact on
> smartphone users' wireless data usage and monthly phone bills, Zhou said.
> -------------
>
> Seriously? What does Zhou measure as 'big'?
>
>
Jan, that's exactly what I thought. I suspect that even as Australian phone
plans are finally starting to include 1Gb/month of data (on average, some
plans still come with 50Mb/month), it still appears to lag behind the rest
of the world.

A quick look at Verizon USA had plans which included 2,4,6,8,10Gb of data.
The starting point of 2Gb/month tells a whole story by itself.

If a user puts down a phone without locking it and their newsfeed is
automatically scrolling, I can see the data usage skyrocketing, and given
how unforgiving the excess usage fees are on most Australian plans, it's
not hard to imagine bill shock due to this new FB feature.


Karl


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