[LINK] Future of the web will be localized areas

[Stephen Loosley]

It looks like the future of the world wide web will be localized areas

"Google says mobile now dominates search"

By Sharon Gaudin  Computerworld | May 6, 2015
http://www.computerworld.com/article/2919103/mobile-wireless/google-says-mobile-now-dominates-search.html


Google now gets more search queries from mobile devices than it does from PCs.

The company noted this milestone in mobile computing in a blog post on Tuesday.

Jerry Dischler, Google's vice president of product management said, "More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan."

This week's announcement puts Google's recent  mobile search changes  into context.

Early last month, Google announced it was changing the algorithm it uses for mobile searches to give websites designed to be mobile friendly better positioning in search results.

Websites that aren't designed to run well and look good on mobile devices simply won't get good placement in search results -- neither on mobile devices nor on desktops.

"The fact that Google is prioritizing mobile sites means Google's ads need to be oriented around mobile," said Kerravala. 

"I think it is changing what Google does with ads, meaning ads are going to need to become more localized. So if I search for "fast food," don't put a Wendy's ad up if there are no Wendy's within 10 miles."

That idea of local advertising for mobile users is going to be critical, according to Ezra Gottheil, an analyst with Technology Business Research. 

"This switch to mobile is pretty big. Advertisers, especially local advertisers, will start to pay attention."

Cheers,
Stephen