[LINK] Supermarkets of the future: This is what they'll look like | The New Daily

David dlochrin at key.net.au
Fri Jun 21 12:43:53 AEST 2019


On Friday, 21 June 2019 09:43:24 AEST Antony Broughton Barry wrote:
> https://thenewdaily.com.au/life/tech/2019/06/20/supermarket-future-changes-technology/

"Technology is rapidly being introduced to business models to create a quicker, more personalised experience for the Australian shopper. [via their interactive smartphone apps]"

It will be a "more personalised" experience?  Call me an old grump, but I think not.  This assertion confuses a personal interaction between two human beings and an interaction with a computer. 

"Using data from loyalty programs – and purchase history gathered from phone-scan checkouts – supermarkets will tailor their e-distributed catalogues to individual shoppers."

That will allow supermarkets to price items according to the individual customer - a little game where the supermarket estimates what the customer is prepared to pay.

David L.





More information about the Link mailing list