[LINK] How the Climate Kids Are Short-Circuiting Right-Wing Media

[Tom Worthington]

On 28/9/19 11:34 pm, Stephen Loosley wrote:

> Young people like Greta Thunberg ... By Charlie Warzel   Sept. 26,
> 2019 ... waste very little of their time, energy and focus work-shopping 
> their message or bulletproofing it against criticism ...

Ms. Thunberg's message was very carefully crafted, with sophistication 
underlying its apparent simplicity. Also she sensibly didn't waste time 
responding to attacks, as that would just give attackers publicity.

These are lessons which scientists need to learn. Presenting a clear 
message for the general public on a complex issue is difficult. You have 
to spend a lot of time and effort crafting what looks like a very simple 
message, in easy to understand language, in a way which appeals to your 
audience.


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Tom Worthington, MEd FHEA FACS CP http://www.tomw.net.au +61(0)419496150
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Honorary Lecturer, Computer Science, Australian National University
https://cecs.anu.edu.au/research/profile/tom-worthington