[LINK] The EU is about to announce new rules for Big Tech — and there’s not much they can do about it

Kim Holburn kim at holburn.net
Sat Nov 7 09:53:51 AEDT 2020


> Key Points
>   * The EU wants to ensure that competitors have a fair chance to succeed against the big firms.
>   * Google has already voiced its concerns about the upcoming rules.
>   * Apart from some lobbying, there is nothing the tech giants can do to stop the new rules in the short-term, Clifford Chance’s
>     Vinje said.
> LONDON — The European Commission is about to propose a “revolutionary” overhaul of digital regulation that could hurt the business 
> models of Big Tech, industry experts told CNBC.
> The Digital Services Act, due to be presented in early December, is expected to overhaul the management of content on platforms 
> like Google and Facebook and is the first of its kind since 2000. Broadly, the EU wants to make tech giants more responsible for 
> the content on their platforms, and to ensure that competitors have a fair chance to succeed against the big firms.

> “The new rules will … require digital services, especially the biggest platforms, to be open about the way they shape the digital 
> world that we see. They’ll have to report on what they’ve done to take down illegal material,” she said.
> “They’ll have to tell us how they decide what information and products to recommend to us, and which ones to hide, and give us the 
> ability to influence those decisions, instead of simply having them made for us. And they’ll have to tell us who’s paying for the 
> ads that we see, and why we’ve been targeted by a certain ad.”

> For instance, in 2017, the European Commission fined Google 2.4 billion euros 
> <https://ec.europa.eu/commission/presscorner/detail/en/IP_17_1784> ($2.81 billion) for promoting its own shopping comparison 
> service rather than allowing similar access to rival companies. Google made some changes in the wake of that case, but a study by 
> Lademann & Associates showed in September that not much has changed. According to the study, less than 1% of traffic through 
> Google Shopping was transferring users to rival shopping websites. <https://www.ft.com/content/4c6f06b9-a984-429e-b397-332a1779bd71>

Kim Holburn
IT Network & Security Consultant
T: +61 2 61402408  M: +61 404072753
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