[LINK] Google Australia .. Year in Search: Here’s what Aussies searched for in 2021

Stephen Loosley StephenLoosley at outlook.com
Sat Dec 11 11:27:07 AEDT 2021


Year in Search: Here’s what Aussies searched for in 2021

Dec 08, 2021  By Camilla Ibrahim  Communications and Public Affairs Manager, Google Australia
https://blog.google/intl/en-au/products/explore-get-answers/australia-year-in-search-2021/


Here are five themes from our searches in Australia in 2021:

The pandemic is still powering our searches

As we navigated new seasons and surges of the pandemic, we searched to stay across outbreaks in NSW, Queensland and Victoria. We looked to book in for vaccines, get our vaccination certificates – and find the meaning of Omicron. We also showed our savvy and scientific curiosity, searching ‘how to make a face mask’ and interestingly, ‘how to make oxygen.’

Surprise surprise… we’re nuts for sport!

Our obsession with sport shines through again this year, as the top seven queries overall relate to basketball, footy, cricket, tennis and the Olympics. Despite restrictions on events and travel, we tuned in to cheer on our teams, track scores and share in the moments that made history. Both homegrown and international female athletes were standouts this year. We celebrated Ash Barty’s heroic win at Wimbledon, Ariarne Titmus’ Olympic triumph – and followed the journeys and resilience of Naomi Osaka, Simone Biles and Emma Raducanu.

We’re crafty, creative and ready to get down to business

When it comes to ‘how to’ and DIY searches, our queries were health-conscious, playful, artistic and ambitious. While ‘How to make a face mask’ topped the list, we still found levity during lockdown – channeling our creativity to make candles, playdough and paper boats. We were keen to sign-up to all kinds of classes nearby, including dance, pottery, piano and even glass blowing.

And while we may have lived in our leisurewear this year, we showed our entrepreneurial spirit and were ready to suit up – searching ‘how to make a website’ and ‘how to tie a tie.’

We searched for people, meanings and crypto

As we faced tragedy and tough times this year, we looked for answers when we were lost for words. Through Search, we showed our care and concern for Cleo Smith – and kept looking for William Tyrrell. We were shaken by the earthquake in Melbourne, the crisis in Afghanistan – and were curious about crypto. And as we wrapped our heads around complex issues and events, we looked up the meanings of terms like emancipated, insurrection and gaslighting.

Cravings for comfort, sugar and spice

Starting with appetisers, it seems we were keen for a chip and a dip this year, as we looked up guacamole and tzatziki recipes. For our heartier meals, we returned to classic comfort food – craving gnocchi, lamb shanks and minestrone soup. We did however allow for some adventure and spice, as curried sausages became an unexpected recipe trend. And while the menu for 2021 was mostly savoury, we did squeeze in some sweets with Anzac biscuits and rocky road.

To dive into the data, check out Australia's full trending* lists for 2021:

Overall searches

NBA
AFL
Australia vs India
NRL
Euro 2021
Wimbledon
Olympic medal tally
COVID NSW
Coinspot
Prince Philip

News events

COVID NSW
Cleo Smith
QLD COVID update
Alec Baldwin
Coronavirus Victoria
William Tyrrell
Bert Newton
Christian Porter
Afghanistan
Melbourne earthquake

Aussies

Cleo Smith
Ash Barty
William Tyrell
Christian Porter
Nadia Bartel
Dominic Perrottet
Nick Kyrgios
Ariarne Titmus
Peter Bol
Melissa Caddick

Global figures

Alec Baldwin
Rita Ora
Travis Scott
Kyle Rittenhouse
Adele
Naomi Osaka
Pete Davidson
Simone Biles
Tiger Woods
Emma Raducanu

Loss

Prince Philip
Gabby Petito
Bert Newton
Brian Laundrie
Sean Lock
Michael Gudinski
Sarah Everard
Carla Zampatti
Helen McCrory
Larry King

Sport

NBA
AFL
Australia vs India
NRL
Euro 2021
Wimbledon
Olympics
Australian Open
EPL
French Open

Recipe(s)

Gnocchi recipes
Guacamole recipe
Curried sausages recipe
Anzac biscuits recipe
Negroni recipe
Lamb shank recipe
Brussels sprouts recipes
Minestrone soup recipe
Rocky road recipe
Tzatziki recipe

‘How to...?’

How to get vaccination certificate
How to tie a tie
How to deliver uber eats
How to buy dogecoin
How to watch olympics australia
How to book COVID vaccine
How to watch euro 2021 in australia
How to link medicare to mygov
How to book pfizer vaccine
Million dollar vax how to enter

‘How to make…?’ DIY queries

How to make a face mask
How to make candles
How to make playdough
How to make a paper plane
How to make a chatterbox
How to make a website
How to make slime without glue
How to make a paper boat
How to make fake blood
How to make oxygen

Classes and lessons

Dance classes near me
Swimming lessons near me
Driving lessons
Pottery classes
Swimming classes for kids near me
Art classes near me
Guitar lessons near me
Piano lessons near me
Zumba classes near me
Glass blowing classes

Meanings and definitions

Emancipated meaning
Insurrection meaning
Gaslighting meaning
NAIDOC meaning
NFT meaning
Omicron meaning
Frigid meaning
Narcissist meaning
ROC meaning
Sedition meaning

* Trending Searches: What was hot in 2021? The "trending" queries are the searches that had the highest spike in traffic over a sustained period in 2021 as compared to 2020.




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