[LINK] The French Repairability Index

[Stephen Loosley]

SAMSUNG CORPORATE
https://news.samsung.com/fr/sondage-indice-reparabilite?utm_source=narrativ


The French and the repairability index: an Opinion Way survey for Samsung

The three key lessons of the study:

- 8 out of 10 French people seek to repair their products in the event of a breakdown or malfunction.

- 71% of French people have already heard of the repairability index, which they perceive as a positive and useful initiative for manufacturers and consumers alike.

- This index could become a new purchasing criterion for the French. (By law each index score must be shown on the item price tag)


Entering into force on January 1 , 2021 for certain electrical and electronic products , the repairability index aims to make the notion of ease of repair in the event of a breakdown or malfunction more transparent.

Samsung Electronics France, directly affected by this new regulation for its ranges of smartphones, TVs and washing machines sold in France, commissioned a study from the OpinionWay institute [2] , to understand consumer perception of this new index.

* 8 out of 10 French people seek to repair their electronic devices or household appliances

First strong lesson of the study, the French seem to have the reflex of repair!

In fact, in the event of a breakdown or malfunction of an electronic or household appliance, 83% of respondents prefer to try to repair it rather than replace it .

More than 1 in 2 French people (54%) say they try to repair it themselves or with the help of a loved one, while 29% call on a specialized repairer.

15% of French people choose to systematically replace their device .

In question ? A repair perceived as too expensive for 33% of them, and greater ease in replacing rather than repairing for 20% of respondents.

71% of French people have already heard of the new repairability index

Overall, the repairability index already enjoys good notoriety among French consumers: 38% of respondents are well aware of what it is, and men seem to be the best informed at the moment ( 44% say they know the index vs. 33% of women).

Age also seems to play a role in French people's knowledge of the index: among respondents who clearly see what it is (38%), almost half of the over 50s are concerned (47% ), while only 18% of 18-25 year olds say they have a good knowledge of it.

Similarly, 18-25 year olds represent nearly half (48%) of respondents who have never heard of the repairability index (while those over 50 only represent 20% of them).

An index considered useful to support consumers in their act of purchase and to improve the repairability of products on the market

For 90% of respondents, this index will be a useful tool for consumers to choose more durable products, and it will encourage them to choose the product with the best repairability index .

Similarly, they believe that the index will extend the life of products (84% of respondents) and encourage manufacturers to offer products that are more easily repairable (83% of respondents). This perception is also heightened among respondents who are already familiar with the repairability index.

For 86% of French people, the repairability index will become a purchasing criterion

Another key lesson from the study is the impact of the new index on French purchasing behavior: in total, 86% of respondents indicate that they will definitely (31%) or probably (55%) take this hint for their future purchases .

This statement is even more marked among respondents who are already in the habit of repairing or having their products repaired (90%). The index also has a strong incentive power on repair rather than replacement intentions: thus, knowing the repairability index, 87% of respondents would now favor repair (more often women (90%) than men). men (84)).

Finally, the study shows that the repairability index is likely to attract new consumers to brands that they are not used to consuming .

Thus, 82% of respondents could buy an electronic product or household appliance from a brand that they had not initially considered , if this brand displayed the best repairability index in the category concerned.

8 out of 10 French people would even be willing to give up their favorite brand for a brand that offers products with a better index. If the 50 years and + are ready to make this change at 85%, the under 35s remain the most attached to their favorite brand (26% of them are in fact not ready to give it up).

“Samsung has long been committed to the repairability of its products, and we particularly favor repair over the outright replacement of a device,” says Alec Clément, Service and Operations Director at Samsung Electronics France.

“The findings of this survey reinforce our conviction that consumers, especially French consumers, have a responsible approach to their purchases and are keen to extend the life of their product if it breaks down. We will continue to work in this direction, and to respond as closely as possible to their expectations regarding the repair of our products. »

[Online study carried out from 03.17.2021 to 03.18.2021 by the OpinionWay research institute with a sample of 1,011 respondents, drawn up according to the quota method and representative of the population of mainland France aged 18 and over.]