[LINK] The Future of Search Is Boutique

[Jan Whitaker]

Oh, the memories of Subject Gateways. Anyone else remember those? I 
worked on the Agrigate project for several years under an ARC grant via 
the Univ of Melbourne, NLA, U of Adelaide, U of Queensland, and I think 
one of the NSW unis (can't remember), and CSIRO. It lasted longer than 
many, but eventually the partners pulled the plug. And, well, Google. 
But what we were doing was a curated web of reliable and evaluated 
resources in a specific discipline. Looks like we were ahead of our time.


On 28/05/2022 1:14 pm, Kim Holburn wrote:
>> I believe the opportunity in search is not to attack Google head-on 
>> with a massive, one-size-fits-all horizontal aggregator, but instead 
>> to*build boutique search engines that index, curate, and organize 
>> things in new ways.*
> ...
>
>>
>>     Vertical search aggregators
>>
>> Google is a great example of how the internet enabled scale and 
>> speed: every page on the web returned in an instant. But, 
>> increasingly, we’re seeing that this scale is at odds with a 
>> fundamental human need: *relevance*. Someone who wants to find the 
>> best freelance designer, or the best sushi restaurant, or the best 
>> NFT to buy will not find the answer on Google.
>>
> ...