[LINK] News Corp hints AI future

[Tom Worthington]

On 11/8/23 15:19, Stephen Loosley wrote:

> News Corp profits dive 75% as Rupert Murdoch-owned company hints at AI future ...
> By Jonathan Barrett  Fri 11 Aug 2023
> 
> Rupert Murdoch’s News Corporation ... use of cost-saving AI-produced content. ...

By an amazing coincidence:

	LINKGRAM Link Institute Media Release

Dateline 17:00 Sydney: Breakthrough in cost-effective media commentary.

Professor Klerphell, Director of the Link Institute announced the 
release of AutoRantAI 1.0 today:

	"News outlets are worried about increasing costs and lowering sales: 
how can they compete with social media?" AutoRantAI allows automatic 
creation of news commentary, for print, audio/radio, and streaming/TV 
channels."

AutoRantAI emulates the work of a media commentator, reading output of 
news and wire services, then takes the slant required by sponsors, to 
produce endless commentary. As well as text, the system produces 
synthetic voice, and a video avatar. Early versions of the avatar were 
made realistic, but it was found the audience liked commentators who did 
not resemble rational human beings.

AutoRantAI 3.0 is in development, with customization for the individual 
target. Each customer will receive a different commentary, crafted to 
appeal to their views, while carefully steering them to the opinion 
desired by sponsors. The default setting simply makes more extreme any 
biases the client already has, but this can be changed to channel right, 
far right, or extreme far right views. A special TEAL setting was 
developed for Australia, but so far no corporation had requested it.

AutoRantAI 4.0 will have a micro-targeting option to direct commentary 
at specific individuals and entities in business, and government. On 
recipient of a favorable item by, or about, the entity, AutoRantAI will 
start generating a negative commentary within a microsecond. Early 
versions of AutoRantAI scanned for negative factual information which 
can be used to discredit the target. But it was found generating fake 
news was more effective. While designed for targeting business, 
political parties, and nation states, some high net worth individuals 
are acquiring the product for family disputes.

;-)



-- 
Tom Worthington http://www.tomw.net.au

Honorary Lecturer, Computer Science, Australian National University 
https://cecc.anu.edu.au/people/tom-worthington