[LINK] Cognitive Dissonance [Was: Mind Chauvinism - a quote and a link]

[Jan Whitaker]

At 09:15 AM 29/05/2011, David Boxall wrote:
>Interestingly, the greater the
>dissonance the more fiercely we will resist anything that tends to
>endanger the new belief.

Another aspect is what I'll call 'the first encounter effect', where 
whoever gets in first, loudest and frequently will be most believed. 
This accounts for the difficulty to unlearn something or to change 
one's mind. If you invest in accepting something that is within the 
limits of cognitive dissonance, you are more likely to hang onto it 
rather than admit you were fooled. Explains why 'spin' works.

Jan



Melbourne, Victoria, Australia
jwhit at janwhitaker.com
blog: http://janwhitaker.com/jansblog/
business: http://www.janwhitaker.com

Our truest response to the irrationality of the world is to paint or 
sing or write, for only in such response do we find truth.
~Madeline L'Engle, writer

_ __________________ _