[LINK] Record Labels Turn Piracy Into a Marketing Opportunity
Brendan Scott
brendansweb at optusnet.com.au
Thu Oct 19 12:27:17 AEST 2006
Deus Ex Machina wrote:
> Record Labels Turn Piracy
> Into a Marketing Opportunity
> http://online.wsj.com/public/article_print/SB116113611429796022-_5EZVscJYWWFqv1AmPvXCiOjJms_20071018.html
>
> "But now there's a growing recognition among some record executives and
> performers that the people who are downloading illegally are frequently
> huge music fans and that marketing to them may be more desirable in the
> long run than suing or otherwise harassing them.
gmab
They're supposed to take the credit for this startling revelation?
Exactly who, in the history of the world, has ever recommended "sue your clients" as a viable strategy?
Sheesh
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