[LINK] Record Labels Turn Piracy Into a Marketing Opportunity

Adam Todd link at todd.inoz.com
Thu Oct 19 13:36:38 AEST 2006

At 12:27 PM 19/10/2006, Brendan Scott wrote:
>Deus Ex Machina wrote:
> > Record Labels Turn Piracy
> > Into a Marketing Opportunity
> > 
> http://online.wsj.com/public/article_print/SB116113611429796022-_5EZVscJYWWFqv1AmPvXCiOjJms_20071018.html
> >
> > "But now there's a growing recognition among some record executives and
> > performers that the people who are downloading illegally are frequently
> > huge music fans and that marketing to them may be more desirable in the
> > long run than suing or otherwise harassing them.
>They're supposed to take the credit for this startling revelation?
>Exactly who, in the history of the world, has ever recommended "sue your 
>clients" as a viable strategy?

Hey my fathers been suing me (and my wife) for the last three years for ten 
years rent arrears.  Sure the Judge found there were no rent arrears, in 
fact that there was no rent agreement, but that doesn't stop idiots suing 
people for pleasure.

So his $500,000 legal cost proceeding net him NOTHING.  Because there are 
no rent arrears.  Now why would anyone waste that much money suing their 
child for something that wasn't?

Oh and Hi Dad, I know you read Link's archives.  Don't want to disappoint you.

Now on the subject of Music Piracy, yes, marketing to the people who are 
fans is a really good idea!  In fact giving something to them for nothing 
is an even better idea!

In a world where music can be totally digital and you can leave the "media" 
costs to the end user, (buying blank DVD's CD's etc) why not give away 
something like the artwork, or run competitions such as when you buy a 
download song with a competition entry keyword or something at the end of 
the song, unique to the user and their user ID so it can't be "cut" with a 
wav editor and used by other people.  Like a proof of purchase token.

Then give away music, based on the number of tracks purchased by a 
user.  The user who purchases the most tracks of a particular bad in the 
shortest time gets to meet the band and jam with them for a night!

After all digital networks give us the ability to timestamp things to the 

I just heard a "news flash" that Recording companies have issued law suites 
to over 8,000 file sharing users around the world.  Or something like that.

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