[LINK] Google developing eavesdropping software

[Bernard Robertson-Dunn]

Google developing eavesdropping software
Audio 'fingerprint' for content relevant ads
By Faultline
Sunday 3rd September 2006 08:02 GMT
The Register
http://www.theregister.co.uk/2006/09/03/google_eavesdropping_software/

The first thing that came out of our mouths when we heard that Google is 
working on a system that listens to what's on your TV playing in the 
background, and then serves you relevant adverts, was "that's cool, but 
dangerous".

The idea appeared in Technology Review citing Peter Norvig, director of 
research at Google, who says these ideas will show up eventually in real 
Google products - sooner rather than later.

The idea is to use the existing PC microphone to listen to whatever is 
heard in the background, be it music, your phone going off or the TV 
turned down. The PC then identifies it, using fingerprinting, and then 
shows you relevant content, whether that's adverts or search results, or 
a chat room on the subject.

....

-- 

Regards
brd

Bernard Robertson-Dunn
Sydney Australia
brd at iimetro.com.au