[LINK] DVD chips 'to kill illegal copying'

Kim Holburn kim at holburn.net
Mon Sep 18 17:53:38 AEST 2006


So these "new" DVD players, presumeably wouldn't play current DVDs?   
How does that work?  Buy this new DVD player: it will only play these  
"special" DVDs.  Interesting marketing ploy.  Can't see it catching  
on unless they do something else.

On 2006 Sep 18, at 5:04 PM, brd at iimetro.com.au wrote:

> <brd>
> And what's the chance of the following headline appearing as the  
> DVDs are
> released:
>
> "Consumers refuse to buy RFID DVDs"?
>
> The wonderful thing about a free market is that people are free not  
> to buy.
> Unless of course there is a monopoly - and we all know that  
> monopolies don't
> exist don't we.
>
> </brd>
>
> DVD chips 'to kill illegal copying'
> By Simon Burns,
> 18 September 2006 09:58 AEST
> http://www.itnews.com.au/newsstory.aspx?CIaNID=37134
>
> DVDs will soon be tracked with embedded radio transmitter chips to  
> prevent
> copying and piracy, according to the company which makes movie  
> discs for
> Warner, Disney, Fox and other major studios.
>
> The technology, which can also be used for Blu-Ray and HD-DVD  
> discs, will allow
> movie studios to remotely track individual discs as they travel  
> from factories
> to retail shelves to consumers' homes.
>
> Home DVD players will eventually be able to check on the chip  
> embedded in a
> disc, and refuse to play discs which are copied or played in the  
> 'wrong'
> geographical region, the companies behind the technology expect.
>
> "This technology holds the potential to protect the intellectual  
> property of
> music companies, film studios, gaming and software developers  
> worldwide," said
> Gordon Yeh, chief executive of Ritek Corporation.
>
> Ritek is the world's largest DVD maker, and its U-Tech subsidiary  
> will make the
> discs.
>
> U-Tech and IPICO, the company behind the RFID chips used in the  
> discs, announced
> today that production of the 'chipped' DVDs will begin at U-Tech's  
> main plant in
> Taiwan.
>
> U-Tech's global network of factories stamps out some 500 million  
> pre-recorded
> DVDs and CDs a month for major movie studios, recording studios and  
> video games
> companies.
>
> After ironing out bugs in the manufacturing process, U-Tech will  
> work with major
> movie studios on a large-scale test of an RFID-based supply chain  
> management
> process at its manufacturing plant and distribution centre in  
> Australia.
>
> RFID readers will then be built-in to home DVD players to extend the
> anti-copying technology into homes as part of a digital rights  
> management
> system.
>
> U-Tech described this as the "real end game" for the chip-on-disc  
> technology,
> which would "eliminate optical disc piracy in the entertainment and  
> IT sectors"
> .
>
> IPICO claims that its RFID tags can be read from at least six  
> metres away, and
> at a rate of thousands of tags per minute. The passive chips  
> require no
> battery, as they are powered by the energy in radio waves from the  
> RFID reader.
>
> "I have envisioned using RFID to improve product visibility and  
> enhance security
> in the optical disc industry for some time," said Yeh.
>
> "Launching the chip-on-disc system has made this dream a reality  
> and holds the
> potential to protect the intellectual property of music companies,  
> film
> studios, gaming and software developers worldwide."
>
> Gordon Westwater, president of IPICO, added: "[This is the] first  
> step towards
> new international standards to safeguard optical media, and the  
> subsequent
> adoption of the chip-on-disc concept as a global standard."
>
> U-Tech Australia, where the project will undergo a large scale  
> trial, did not
> reply today to vnunet.com's request for comment on the new embedded  
> RFID chip
> process and the precise schedule for its rollout.
>
> Press relations staff at U-Tech's office in Taiwan refused to  
> provide more
> information about the technology.


-- 
Kim Holburn
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                           -- Lloyd Biggle, Jr. Analog, Apr 1961





--
Kim Holburn
IT Network & Security Consultant
Ph: +61 2 61258620 M: +61 417820641  F: +61 2 6230 6121
mailto:kim at holburn.net  aim://kimholburn
skype://kholburn - PGP Public Key on request
Cacert Root Cert: http://www.cacert.org/cacert.crt
Aust. Spam Act: To stop receiving mail from me: reply and let me know.
Use ISO 8601 dates [YYYY-MM-DD] http://www.saqqara.demon.co.uk/ 
datefmt.htm

Democracy imposed from without is the severest form of tyranny.
                           -- Lloyd Biggle, Jr. Analog, Apr 1961






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