[LINK] DVD chips 'to kill illegal copying'

[Adam Todd]

So how will my Self Burn disks play?  Does this mean for me to make a film 
release I have to go via Mono Poly manufacturer?  Or what about the DVD for 
Grandmar?  Oh hang on, my kids don't have one any more.



At 05:04 PM 18/09/2006, brd at iimetro.com.au wrote:
><brd>
>And what's the chance of the following headline appearing as the DVDs are
>released:
>
>"Consumers refuse to buy RFID DVDs"?
>
>The wonderful thing about a free market is that people are free not to buy.
>Unless of course there is a monopoly - and we all know that monopolies don't
>exist don't we.
>
></brd>
>
>DVD chips 'to kill illegal copying'
>By Simon Burns,
>18 September 2006 09:58 AEST
>http://www.itnews.com.au/newsstory.aspx?CIaNID=37134
>
>DVDs will soon be tracked with embedded radio transmitter chips to prevent
>copying and piracy, according to the company which makes movie discs for
>Warner, Disney, Fox and other major studios.
>
>The technology, which can also be used for Blu-Ray and HD-DVD discs, will 
>allow
>movie studios to remotely track individual discs as they travel from factories
>to retail shelves to consumers' homes.
>
>Home DVD players will eventually be able to check on the chip embedded in a
>disc, and refuse to play discs which are copied or played in the 'wrong'
>geographical region, the companies behind the technology expect.
>
>"This technology holds the potential to protect the intellectual property of
>music companies, film studios, gaming and software developers worldwide," said
>Gordon Yeh, chief executive of Ritek Corporation.
>
>Ritek is the world's largest DVD maker, and its U-Tech subsidiary will 
>make the
>discs.
>
>U-Tech and IPICO, the company behind the RFID chips used in the discs, 
>announced
>today that production of the 'chipped' DVDs will begin at U-Tech's main 
>plant in
>Taiwan.
>
>U-Tech's global network of factories stamps out some 500 million pre-recorded
>DVDs and CDs a month for major movie studios, recording studios and video 
>games
>companies.
>
>After ironing out bugs in the manufacturing process, U-Tech will work with 
>major
>movie studios on a large-scale test of an RFID-based supply chain management
>process at its manufacturing plant and distribution centre in Australia.
>
>RFID readers will then be built-in to home DVD players to extend the
>anti-copying technology into homes as part of a digital rights management
>system.
>
>U-Tech described this as the "real end game" for the chip-on-disc technology,
>which would "eliminate optical disc piracy in the entertainment and IT 
>sectors"
>.
>
>IPICO claims that its RFID tags can be read from at least six metres away, and
>at a rate of thousands of tags per minute. The passive chips require no
>battery, as they are powered by the energy in radio waves from the RFID 
>reader.
>
>"I have envisioned using RFID to improve product visibility and enhance 
>security
>in the optical disc industry for some time," said Yeh.
>
>"Launching the chip-on-disc system has made this dream a reality and holds the
>potential to protect the intellectual property of music companies, film
>studios, gaming and software developers worldwide."
>
>Gordon Westwater, president of IPICO, added: "[This is the] first step towards
>new international standards to safeguard optical media, and the subsequent
>adoption of the chip-on-disc concept as a global standard."
>
>U-Tech Australia, where the project will undergo a large scale trial, did not
>reply today to vnunet.com's request for comment on the new embedded RFID chip
>process and the precise schedule for its rollout.
>
>Press relations staff at U-Tech's office in Taiwan refused to provide more
>information about the technology.
>
>--
>Regards
>brd
>
>Bernard Robertson-Dunn
>Sydney Australia
>brd at iimetro.com.au
>
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