[LINK] DVD chips 'to kill illegal copying'

Marghanita da Cruz marghanita at ramin.com.au
Tue Sep 19 08:35:13 AEST 2006


Adam Todd wrote:
> 
> So how will my Self Burn disks play?  Does this mean for me to make a 
> film release I have to go via Mono Poly manufacturer?  Or what about the 
> DVD for Grandmar?  Oh hang on, my kids don't have one any more.

...this is what I would like to know. So far my experience with using 
DVD as the distribution medium has not been good...I am back onto 
playing with CDROM and video encoding.

M
> 
> 
> 
> At 05:04 PM 18/09/2006, brd at iimetro.com.au wrote:
> 
>> <brd>
>> And what's the chance of the following headline appearing as the DVDs are
>> released:
>>
>> "Consumers refuse to buy RFID DVDs"?
>>
>> The wonderful thing about a free market is that people are free not to 
>> buy.
>> Unless of course there is a monopoly - and we all know that monopolies 
>> don't
>> exist don't we.
>>
>> </brd>
>>
>> DVD chips 'to kill illegal copying'
>> By Simon Burns,
>> 18 September 2006 09:58 AEST
>> http://www.itnews.com.au/newsstory.aspx?CIaNID=37134
>>
>> DVDs will soon be tracked with embedded radio transmitter chips to 
>> prevent
>> copying and piracy, according to the company which makes movie discs for
>> Warner, Disney, Fox and other major studios.
>>
>> The technology, which can also be used for Blu-Ray and HD-DVD discs, 
>> will allow
>> movie studios to remotely track individual discs as they travel from 
>> factories
>> to retail shelves to consumers' homes.
>>
>> Home DVD players will eventually be able to check on the chip embedded 
>> in a
>> disc, and refuse to play discs which are copied or played in the 'wrong'
>> geographical region, the companies behind the technology expect.
>>
>> "This technology holds the potential to protect the intellectual 
>> property of
>> music companies, film studios, gaming and software developers 
>> worldwide," said
>> Gordon Yeh, chief executive of Ritek Corporation.
>>
>> Ritek is the world's largest DVD maker, and its U-Tech subsidiary will 
>> make the
>> discs.
>>
>> U-Tech and IPICO, the company behind the RFID chips used in the discs, 
>> announced
>> today that production of the 'chipped' DVDs will begin at U-Tech's 
>> main plant in
>> Taiwan.
>>
>> U-Tech's global network of factories stamps out some 500 million 
>> pre-recorded
>> DVDs and CDs a month for major movie studios, recording studios and 
>> video games
>> companies.
>>
>> After ironing out bugs in the manufacturing process, U-Tech will work 
>> with major
>> movie studios on a large-scale test of an RFID-based supply chain 
>> management
>> process at its manufacturing plant and distribution centre in Australia.
>>
>> RFID readers will then be built-in to home DVD players to extend the
>> anti-copying technology into homes as part of a digital rights management
>> system.
>>
>> U-Tech described this as the "real end game" for the chip-on-disc 
>> technology,
>> which would "eliminate optical disc piracy in the entertainment and IT 
>> sectors"
>> .
>>
>> IPICO claims that its RFID tags can be read from at least six metres 
>> away, and
>> at a rate of thousands of tags per minute. The passive chips require no
>> battery, as they are powered by the energy in radio waves from the 
>> RFID reader.
>>
>> "I have envisioned using RFID to improve product visibility and 
>> enhance security
>> in the optical disc industry for some time," said Yeh.
>>
>> "Launching the chip-on-disc system has made this dream a reality and 
>> holds the
>> potential to protect the intellectual property of music companies, film
>> studios, gaming and software developers worldwide."
>>
>> Gordon Westwater, president of IPICO, added: "[This is the] first step 
>> towards
>> new international standards to safeguard optical media, and the 
>> subsequent
>> adoption of the chip-on-disc concept as a global standard."
>>
>> U-Tech Australia, where the project will undergo a large scale trial, 
>> did not
>> reply today to vnunet.com's request for comment on the new embedded 
>> RFID chip
>> process and the precise schedule for its rollout.
>>
>> Press relations staff at U-Tech's office in Taiwan refused to provide 
>> more
>> information about the technology.
>>
>> -- 
>> Regards
>> brd
>>
>> Bernard Robertson-Dunn
>> Sydney Australia
>> brd at iimetro.com.au
>>
>> ----------------------------------------------------------------
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> 
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-- 
Marghanita da Cruz
Ramin Communications
http://www.ramin.com.au
Phone: 0414-869202
Email: marghanita at ramin.com.au







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