[LINK] digital TV conversion - psychology of the consumer

[Glen Turner]

On Wed, 2007-08-08 at 12:01 +1000, Pilcher, Fred wrote:
> Where are you guys getting these $50 digital teevee tuners? Are they available in Canberra? I've found them for $150 - $250.

Hi Fred,

The "$2 shop". I don't know about the ACT, but here in SA if you listen
for the worst ads on TV then you've come across one.  You obviously
take a punt as to the quality of the unit.

The set top box is actually an interesting exercise in electronics
retail margins. The standard definition boxes are around $30-$50.
But Hardly Normal, Retrovision, etc can't make a quid at that price,
so they only stock the $150 high definition set top boxes.

I had to install a set top box for a neighbor. Now she has five
remote controls! So I suspect some consumer resistance is more
than merely financial.

Best wishes, Glen