[LINK] digital TV conversion - psychology of the consumer

Marghanita da Cruz marghanita at ramin.com.au
Wed Aug 8 14:02:24 AEST 2007


Glen Turner wrote:
> On Wed, 2007-08-08 at 12:01 +1000, Pilcher, Fred wrote:
>> Where are you guys getting these $50 digital teevee tuners? Are they available in Canberra? I've found them for $150 - $250.
> 
> Hi Fred,
> 
> The "$2 shop". I don't know about the ACT, but here in SA if you listen
> for the worst ads on TV then you've come across one.  You obviously
> take a punt as to the quality of the unit.

Aldi (in ACT and Sydney at least) have a SD box, not sure of the price, but it 
is less than the USB DVB-T device (which does HD as well) I bought from them for 
$80 a few months back.

> 
> The set top box is actually an interesting exercise in electronics
> retail margins. The standard definition boxes are around $30-$50.
> But Hardly Normal, Retrovision, etc can't make a quid at that price,
> so they only stock the $150 high definition set top boxes.
> 
> I had to install a set top box for a neighbor. Now she has five
> remote controls! So I suspect some consumer resistance is more
> than merely financial.
> 
> Best wishes, Glen
> 
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-- 
Marghanita da Cruz
http://www.ramin.com.au
Phone: 0414 869202



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