[LINK] Who needs a copyright legal proceeding against a Multinational ...
link at todd.inoz.com
Thu Jan 4 13:55:36 AEDT 2007
Who needs a copyright legal proceeding against a multinational when you
have Internet and the worlds media spreading the word for you!
Band says Coke ripped off their song and video
January 4, 2007 - 8:30AM
They describe themselves as musicians who make "happy, bouncy" tunes, but a
copyright dispute with a multinational company has flattened the London
band's upbeat mood.
The band - called 7 Seconds of Love - have taken on soft-drink giant
Coca-Cola over what they say was unauthorised use of their song, Ninja, and
the video that goes with it.
A commercial, made in Argentina for South American audiences, appears to
use the song to advertise Coca-Cola Light. The unsigned band learned of the
advertisement when a fan asked about it.
The discovery, lead singer Joel Veitch said, led to "righteous fury
followed by deep irritation".
"Initially, we didn't think much about it, because we don't get Argentine
television here," Veitch said. "It was when it turned up on the internet
that we went, 'Oh my God.' "
"To sound like us is OK. To look like us is OK. But it's the two together
where it becomes a problem," he said.
The ska group, a form of Jamaican music, has no desire to take Coca-Cola to
court, Veitch said, and could not really afford to wage a legal war because
of its "extremely shallow pockets" and the fact that all band members have
In a statement quoted by Sky News in Britain, Coca-Cola said the
advertisement was done by a local agency, which told the company that it
"We have acted in good faith in deciding to air the television commercial,"
the statement was quoted as saying. "Therefore, we are surprised by the
alleged claim and deeply regret being associated to this unusual and
Veitch said that 7 Seconds of Love wanted to reach a sensible settlement
"They could have just called us," Veitch said, "and we would have happily
made it for them."
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