[LINK] using the net for promotion of a comedian

Jan Whitaker jwhit at janwhitaker.com
Fri Jan 12 11:45:02 AEDT 2007

Just listening to a repeat of an interview with a Canadian/Indian 
comedian, Russell Peters, who came to Australia to do shows. He just 
said that before he came, the promoters set aside $20K to advertise. 
This guy said save the money, and let him do something first. They 
sent out emails to 80 to 90 fans who had written to him from here. 
Sold 10,000 tickets!


Jan Whitaker
JLWhitaker Associates, Melbourne Victoria
jwhit at janwhitaker.com
business: http://www.janwhitaker.com
personal: http://www.janwhitaker.com/personal/
commentary: http://janwhitaker.com/jansblog/

'Seed planting is often the most important step. Without the seed, 
there is no plant.' - JW, April 2005
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