[LINK] using the net for promotion of a comedian

Fred Pilcher fpilcher at netspeed.com.au
Fri Jan 12 20:00:34 AEDT 2007

Jan wrote:
> Just listening to a repeat of an interview with a Canadian/Indian
> comedian, Russell Peters, who came to Australia to do shows. He just
> said that before he came, the promoters set aside $20K to advertise.
> This guy said save the money, and let him do something first. They
> sent out emails to 80 to 90 fans who had written to him from here.
> Sold 10,000 tickets!

Not surprised. A friend in the US told me that the Dresden Dolls were coming 
to Oz - I looked at the site - two days after the announcement all concerts 
were sold out. No (paid) advertising at all.


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