Straw Poll was Re: [LINK] Straw Pole of Good Bad and ugly online government services
Marghanita da Cruz
marghanita at ramin.com.au
Fri Jan 19 10:57:49 AEDT 2007
Ivan Trundle wrote:
> On 19/01/2007, at 9:45 AM, Marghanita da Cruz wrote:
>> Ivan Trundle wrote:
>>> Still trying to visualise a straw pole... (How long is it? Can it
>>> be used in place of tomato steaks?)
>> OK, wrong word see
none taken, just a little embarrassment.
> No serious dig intended - I just saw the humour in it, and was looking
> at my hail-damaged vegetable garden as I was typing...
>> Some snippets from yesterday's
>> >> Seventh Canberra WSG meeting
>> navy.gov.au redevelopment Talk:
>> *sexy looking websites with people not boats is what the client is
>> looking for
> Sounds like a classic example of the mandarins in charge not knowing
> *why* people visit websites.
> Projecting an image of people ('Hello sailor!' was the immediate
> reaction in this office from my colleagues on this news) is all well
> and good, but doesn't differentiate the product, or the reasons for
> visitors wanting to go to the site.
> It's as if website homepages (and to a lesser degree, the images in the
> rest of the site) are seen as book covers - all vying for attention in
> the bookstore. It's simply not the main reason for someone to visit a
> website. In print, pictures might be worth 1000 words - but on the web,
> 100 digital words are worth as much.
>> Hitwise Talk:
>> *Australia has over 5000 government websites
>> UK around 1500 and the US around 3000!
> And after the UK's drive to reduce their sites to 500, it makes
> Australia look incredibly bloated in comparison. But I'd be more
> inclined to count the pages, and the hits, and possibly even seeing how
> much useful content there is first. Each country has different levels
> of accountability and transparency, so comparing one with the other
> must be treated with some skepticism.
It seems useful KPIs for Websites are still needed.
Marghanita da Cruz
Ramin Communications Pty Ltd
More information about the Link