[LINK] Re: Federal government web ads

[Stewart Carter]

Dear Linkers,

Tomw recently pointed out that Australian government agencies seem to
be spending a lot more at Google Adwords these days.

He suggested "the Australian Government could set up their own 
equivalent of this, given some of
their web sites are very popular".

I don't have any problem with that.

But I do have some issues with Google Adwords, and particularly the 
question of how much
it costs to advertise on popular keywords.

Its becoming incredibly expensive. Last week the minimum bid to get 
an ad activated for
the keyword Facebook at google.com.au was $6.50 per click.

Of course, Google.com.au probably won't actually display your ad 
alongside Facebook searches if you've only bid $6.50
You'd need to bid a lot more per click to get your ad in the top 1-3.

Does anyone know of any public source of information on the price of 
individual keywords for Google Adwords?


Stewart Carter
eCommerce Report
www.ecommercereport.com.au
Ph 0433 142 419 Fax 0433 142 420 mail at ecommercereport.com.au
Skype: hscarter

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