[LINK] Re: Federal government web ads

Lea de Groot lealink at viking.org.au
Mon Jul 2 15:17:45 AEST 2007


On Mon, 02 Jul 2007 15:01:51 +1000, Stewart Carter wrote:
> Its becoming incredibly expensive. Last week the minimum bid to get 
> an ad activated for
> the keyword Facebook at google.com.au was $6.50 per click.

Overall I haven't found that adwords are costing more with time - but 
the quality changes a while back can mean that prices for some people 
go up.

Google's Keyword Tool at 
https://adwords.google.com/select/KeywordToolExternal
doesn't indicate any such price, and I've found it is usally fairly 
accurate (although I've never worked on that family of keywords)
(Put in the keyword, choose pricing and position from the dropdown and 
tell it you are willing to spend way more than any sensible peron would)
Maybe you need to look at your Quality Score? :(

Serices such as googspy.com may also be able to give you some details

HIH
Lea
-- 
Lea de Groot
Brisbane



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