[LINK] Fwd: Re: Unusable Web-Site

[Roger Clarke]

Another failed attempt to get webmasters to make sites usable ...

>Roger Clarke wrote to Webmaster:
>
>>  Your site is almost unusable for a significant proportion of your 
>>readership.
>>  The reason is that you permit ads that contain various forms of 
>>simulated movement.  Many people cannot concentrate on content in 
>>such circumstances.  I for one had to give up.
>>  You need to change your terms to ban ads that contain any form of 
>>dynamic component.
>>  Include in your communications to advertisers information about 
>>the demographic and behavioural characteristics of your readership. 
>>There are plenty of advertisers who will accept the constraint in 
>>order to reach the segment.
>
>
>Webmaster replied:
>
>I can see where you're coming from, and as a user of the web myself, 
>I'm not a huge fan of moving advertising. However, it does seem to 
>be a fairly ubiquitous feature of the online mainstream media.
>
>Advertising provides an important part of our funding to deliver 
>this free service to the Australian public, and we're not exactly 
>operating on a scale where we have the muscle to tell the 
>advertising industry how to run.
>
>If you wish to recommend anyone from your list of "plenty of 
>advertisers" willing to constrain their operations as you suggest, I 
>will take them into consideration next time we revise our 
>advertising services.


-- 
Roger Clarke                  http://www.anu.edu.au/people/Roger.Clarke/

Xamax Consultancy Pty Ltd      78 Sidaway St, Chapman ACT 2611 AUSTRALIA
                    Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au                http://www.xamax.com.au/

Visiting Professor in Info Science & Eng  Australian National University
Visiting Professor in the eCommerce Program      University of Hong Kong
Visiting Professor in the Cyberspace Law & Policy Centre      Uni of NSW