[LINK] Fwd: Re: Unusable Web-Site

[Pilcher, Fred]

Ivan wrote:
> Disclosure: I've worked in the publishing industry long enough to  
> know that advertising is needed, but most print-based media 
> knows the  
> acceptable level of advertising that can support a print 
> publication.  
> There are no standards or limits, however, on how distracting the  
> advertising can be in print, but all publishers know what happens  
> when the boundaries are pushed (readership drops - unless you're  
> publishing 'The Trading Post').

At the recent dinner we had to celebrate Jan's visit to the ACT I sat opposite Karen's partner, George, who lectures in Advertising at either the ANU or U-Can. One of the most interesting things he said (among many) was that the first thing he tells his students is that it's been roundly and conclusively proven that advertising doesn't work.

The context, of course, was that it doesn't work in the sense of changing consumer behaviour. It works a treat if you interpret it to mean that it raises revenue.

Pity it's all for nought.

Fred 
  
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