[LINK] Fwd: Re: Unusable Web-Site

[Ivan Trundle]

On 16/07/2007, at 4:33 PM, Pilcher, Fred wrote:

> ...the first thing he tells his students is that it's been roundly  
> and conclusively proven that advertising doesn't work.
>
> The context, of course, was that it doesn't work in the sense of  
> changing consumer behaviour. It works a treat if you interpret it  
> to mean that it raises revenue.

Fighting hyperbole with hyperbole...

If all that advertising wished to do was to change consumer  
behaviour, then I still wouldn't agree with this statement.  
Advertisements can inform, entertain, illuminate, refresh memories,  
advise, promote, and kill (or make children obese).

It can also bring the end of the world, apparently:

http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ 
Advertising_EndOfWorld

iT