[LINK] Re: World's first, ACCC initiates Google legal proceedings

[Janet Hawtin]

On 7/20/07, Karl Schaffarczyk <karl at karl.net.au> wrote:
> Hi Janet,
> I think the main thrust of the case may have been missed in your posting.
>
> The facts of the case as I understand them are:
>
> A company with trade mark Stickybeek(tm) was running a cars for sale
> type website.
> The trading post paid google for some ads, which is OK.
> The trading post opted to have their ad displayed when 'Stickybeek'
> was one of the search terms, which I understand is *still* OK.
> However, the trading post's ad looked something like this (my
> mock-up, not an actual ad):
>
> Stickybeek
> Look for your car online
> Choose from 1000s of listings.

Thanks for the explanation. In a non web context, Say in the trading
post... If I post an add for recycled socks using the anme of a
company down the road which makes recycled socks who would be
actionable, the trading post or the advertising person?