[LINK] Google Ads on Mobile Phones

[Tom Worthington]

After years of trying, and failing, to interest people in the problem 
of providing accessible web sites for the disabled, I gave up. But 
the same techniques can be applied to provide web pages for mobile 
phones, including ads for mobile phones. So linkers are invited to a 
free seminar in Canberra:

          Seminar Announcement
     Department of Computer Science, FEIT
          The Australian National University

     Date: Monday, 08 October 2007
     Time: 4:00 pm to 5:00 pm
     Venue: Room N101, CSIT Building [108]

     Speaker: Tom Worthington

     Title: Google Ads on Mobile Phones: accessibility, standards and 
implementation

     Abstract:

     Google's AdWords/AdSense system allows businesses to advertise 
on the web. This service was recently expanded to provide 
advertisements on mobile phones using XHTM/WAP 2.0, WML/WAP 1.0 and 
CHTML/iMode, implemented with PHP, CGI Perl or ASP. This is a brief 
overview of how the Google system is implemented and a demonstration. 
The differences between the system for desktop and hand held devices 
is discussed, as is Google's adherence (or lack of) to web standards. 
The accessibility of the ads, particularly for disabled will also be looked at.

     Biography:
     Tom Worthington a Visiting Fellow in the Department of Computer 
Science, Faculty of Engineering and Information Technology at the 
Australian National University, where he teaches the design of web 
sites, e-commerce and professional ethics. Tom has been an expert 
witness in several court cases involving international patent, 
computer, web and Internet issues, as well as advising governments 
and companies on ICT problems. In 1999 he was elected a Fellow of the 
Australian Computer Society for his contribution to the development 
of public Internet policy.

     Notes: http://www.tomw.net.au/technology/it/google_mobile_ads.php

     Seminars homepage: http://cs.anu.edu.au/seminars/
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Tom Worthington FACS HLM tom.worthington at tomw.net.au Ph: 0419 496150
Director, Tomw Communications Pty Ltd            ABN: 17 088 714 309
PO Box 13, Belconnen ACT 2617                http://www.tomw.net.au/
Visiting Fellow, ANU      Blog: http://www.tomw.net.au/blog/atom.xml