[LINK] Google Ads on Mobile Phones

[Roger Clarke]

At 8:30 +1000 27/9/07, Tom Worthington wrote:
>     Title: Google Ads on Mobile Phones: accessibility, standards and 
>implementation

Looks good;  but doesn't it warrant a short 'context' or 
'implications' segment, at least at the end?  Is it legal?  Does 
consent matter?  Do the protocols provide users with the technical 
capacity to say 'no, thanks'?  Has anyone asked the disabled if they 
want Google Ads?


At 8:30 +1000 27/9/07, Tom Worthington wrote:
>After years of trying, and failing, to interest people in the 
>problem of providing accessible web sites for the disabled, I gave 
>up. But the same techniques can be applied to provide web pages for 
>mobile phones, including ads for mobile phones. So linkers are 
>invited to a free seminar in Canberra:
>
>          Seminar Announcement
>     Department of Computer Science, FEIT
>          The Australian National University
>
>     Date: Monday, 08 October 2007
>     Time: 4:00 pm to 5:00 pm
>     Venue: Room N101, CSIT Building [108]
>
>     Speaker: Tom Worthington
>
>     Title: Google Ads on Mobile Phones: accessibility, standards and 
>implementation
>
>     Abstract:
>
>     Google's AdWords/AdSense system allows businesses to advertise 
>on the web. This service was recently expanded to provide 
>advertisements on mobile phones using XHTM/WAP 2.0, WML/WAP 1.0 and 
>CHTML/iMode, implemented with PHP, CGI Perl or ASP. This is a brief 
>overview of how the Google system is implemented and a 
>demonstration. The differences between the system for desktop and 
>hand held devices is discussed, as is Google's adherence (or lack 
>of) to web standards. The accessibility of the ads, particularly for 
>disabled will also be looked at.
>
>     Biography:
>     Tom Worthington a Visiting Fellow in the Department of Computer 
>Science, Faculty of Engineering and Information Technology at the 
>Australian National University, where he teaches the design of web 
>sites, e-commerce and professional ethics. Tom has been an expert 
>witness in several court cases involving international patent, 
>computer, web and Internet issues, as well as advising governments 
>and companies on ICT problems. In 1999 he was elected a Fellow of 
>the Australian Computer Society for his contribution to the 
>development of public Internet policy.
>
>     Notes: http://www.tomw.net.au/technology/it/google_mobile_ads.php
>
>     Seminars homepage: http://cs.anu.edu.au/seminars/
>---
>
>
>Tom Worthington FACS HLM tom.worthington at tomw.net.au Ph: 0419 496150
>Director, Tomw Communications Pty Ltd            ABN: 17 088 714 309
>PO Box 13, Belconnen ACT 2617                http://www.tomw.net.au/
>Visiting Fellow, ANU      Blog: http://www.tomw.net.au/blog/atom.xml
>_______________________________________________
>Link mailing list
>Link at mailman.anu.edu.au
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-- 
Roger Clarke                  http://www.anu.edu.au/people/Roger.Clarke/

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Visiting Professor in Info Science & Eng  Australian National University
Visiting Professor in the eCommerce Program      University of Hong Kong
Visiting Professor in the Cyberspace Law & Policy Centre      Uni of NSW