[LINK] Technology that exposes your dirty linen

[Jan Whitaker]

At 05:16 PM 12/01/2008, Geoffrey Ramadan wrote:
>Jan
>
>I don't understand the concern.
>
>The ARA privacy code states that Retailers must "provide details of 
>retention, use and security of the specific data", so if they do 
>Data Mine then they must advise the consumer.
>
>Also products are already barcode scanned, so the product is already 
>identified. This "issue" of "data mining" is not "enhanced" in 
>anyway because of RFID.
>
>Reg
>Geoffrey Ramadan B.E.(Elec)
>Chairman, Automatic Data Capture Association (www.adca.com.au)
>and
>Managing Director, Unique Micro Design (www.umd.com.au)

The concern is what is stored and that it not be used for data 
mining. I was told in meetings during the deliberations that there 
was first a law, then it was described as a rule, then as a 
"guideline" that is between the retailers and the credit card 
companies to not go snooping and profiling. The level of compliance 
seemed to be more and more watered down the harder I pushed for 
substantiation of the claim.

I am asking that the evidence be presented if it exists at all, even 
as a guideline.

Providing details about how the [Oh, boy, I'm tempted to put a really 
seedy example here, but I'll refrain] thief is going to pick your 
pocket before he does it is not exactly comforting.

Just because something is already barcode scanned, doesn't mean that 
privacy protection should not be extended, does it?

Jan


Jan Whitaker
JLWhitaker Associates, Melbourne Victoria
jwhit at janwhitaker.com
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