[LINK] 'Yellow Pages' as a Trademark

Stilgherrian stil at stilgherrian.com
Sat Jan 19 10:57:47 AEDT 2008


You've got to wonder why Sensis are doing this NOW, when they seem to be
re-branding "Yellow Pages" as "Yellow" anyway. Currently
http://yellowpages.com.au identifies itself as yellow.com.au, and that's
what the logo looks like.

A screenshot and my extended rant at:

    http://stilgherrian.com/marketing/sensis_legal_bullies/

One possible reason for this madness: Sensis want to separate "the Yellow
Pages Directory" from the Yellow brand, possibly with the aim of offloading
the presumably-expensive business of printing phone books which no-one uses
any more.

Stil


-- 
Stilgherrian http://stilgherrian.com/
Internet, IT and Media Consulting, Sydney, Australia
mobile +61 407 623 600
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