[LINK] iTunes hits Australian higher learning

[Eric Scheid]

On 5/6/08 3:05 PM, "Rick Welykochy" <rick at praxis.com.au> wrote:

> So a more accurate announcement, not focussed on iTunes, would have been
> that the lectures are being made available as podcasts.
> 
> Any podcasting client can be used to access the online lectures.
> (This seems exactly how ABC/RN listen on demand works.)
> 
> But hey, why let simplicity get in the way of a good marketing angle?

have you considered that maybe the simpler, more accurate announcement was
also made ... but failed to propagate due to poor marketing?

e.