[LINK] Misleading Google ads for Government & 2020 summit

[Tom Worthington]

Some companies appear to be trying to exploit the government's 
Australia 2020 Summit, by advertising events with similar names.

I noticed a couple of Google ads popping up on my blog posting about 
the Australian 2020 Summit 
<http://www.tomw.net.au/blog/2008/02/australia-2020-summit.html>. At 
first I thought the Australian Government was advertising, but on 
closer inspection these are companies advertising non-government 
events not part of the Australia 2020 Summit. Companies, academic and 
government organisations might want to advise their staff not to 
speak at such events.

Here are two examples:
---
2020 Summit
One-day forum: Australia's future Demography, Economy, Climate Change
www.FutureForum.com.au
---
Government Conferences
Attend The Latest Government Summit
Book Online To Save & Learn Today!
www.iir.com.au
---

ps: The ACT Government is running a Canberra 2020 Summit 
<http://www.tomw.net.au/blog/2008/03/canberra-2020-summit.html>, and 
there is at least one other government endorsed local 2020 summit 
planned for Canberra.



Tom Worthington FACS HLM tom.worthington at tomw.net.au Ph: 0419 496150
Director, Tomw Communications Pty Ltd            ABN: 17 088 714 309
PO Box 13, Belconnen ACT 2617                      http://www.tomw.net.au/
Adjunct Senior Lecturer, ANU