[LINK] RFI: Internet Keywords
Roger Clarke
Roger.Clarke at xamax.com.au
Tue Nov 18 13:22:57 AEDT 2008
Does anyone have any information on this initiative?
Is it purely, or largely, a Chinese idea, or has it become that?
http://www.cnnic.net.cn/html/Dir/2005/09/06/3106.htm?3867828518=873313980
It involves a DNS front-ending the DNS.
You buy a keyword, and point it at your domain-name.
The user needs to install extra software to enable them to type
keywords into their client and have the preliminary lookup done,
prior to the 'real' DNS lookup. Apparently Mozilla copes:
http://www.mozilla.org/docs/end-user/internet-keywords.html
It has potential to cause problems:
http://www.icann.org/en/committees/idn/idn-keyword-paper.htm
http://www.icann.org/en/committees/idn/idn-keyword-statement.htm
My initial reaction is that the marketers are getting over-excited ...
--
Roger Clarke http://www.anu.edu.au/people/Roger.Clarke/
Xamax Consultancy Pty Ltd 78 Sidaway St, Chapman ACT 2611 AUSTRALIA
Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au http://www.xamax.com.au/
Visiting Professor in Info Science & Eng Australian National University
Visiting Professor in the eCommerce Program University of Hong Kong
Visiting Professor in the Cyberspace Law & Policy Centre Uni of NSW
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