[LINK] RFI: Internet Keywords

Roger Clarke Roger.Clarke at xamax.com.au
Tue Nov 18 13:22:57 AEDT 2008

Does anyone have any information on this initiative?

Is it purely, or largely, a Chinese idea, or has it become that?

It involves a DNS front-ending the DNS.

You buy a keyword, and point it at your domain-name.

The user needs to install extra software to enable them to type 
keywords into their client and have the preliminary lookup done, 
prior to the 'real' DNS lookup.  Apparently Mozilla copes:

It has potential to cause problems:

My initial reaction is that the marketers are getting over-excited ...

Roger Clarke                  http://www.anu.edu.au/people/Roger.Clarke/

Xamax Consultancy Pty Ltd      78 Sidaway St, Chapman ACT 2611 AUSTRALIA
                    Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au                http://www.xamax.com.au/

Visiting Professor in Info Science & Eng  Australian National University
Visiting Professor in the eCommerce Program      University of Hong Kong
Visiting Professor in the Cyberspace Law & Policy Centre      Uni of NSW

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