[LINK] Freeview Launches In Australia

Ivan Trundle ivan at itrundle.com
Wed Nov 26 10:57:18 AEDT 2008

On 26/11/2008, at 10:38 AM, Michael Still wrote:

> As best as I can tell its a rebranding of existing HD channels.  
> They're
> just so very proud that they're broadcasting them, and wanted to tell
> you about it.

This could get rather amusing: they're advertising primarily in a  
medium which has, by virtue of it being what it is, already has the  
viewers attention (television).

Having discovered that their audience share is not simply declining,  
but rapidly moving to an alternative medium (the internet), the free- 
to-air mob fight a rear-guard action to demonstrate that they want to  
follow the audience into a Brave New World. And do so with a website  
which clearly shows that they've got a long way to go.

It's not just that Flash was used in the site (or javascript) -  
neither of these are heinous crimes, as much as I loathe Flash used  
this way - but rather that they are using tools inappropriately for  
the content that they wish to deliver, and this is what reinforces the  
'don't bother to bookmark, don't bother to engage' mindset of most  


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