[LINK] Freeview Launches In Australia

Michael Still mikal at stillhq.com
Wed Nov 26 11:14:37 AEDT 2008

Ivan Trundle wrote:
> On 26/11/2008, at 10:38 AM, Michael Still wrote:
>> As best as I can tell its a rebranding of existing HD channels.  
>> They're
>> just so very proud that they're broadcasting them, and wanted to tell
>> you about it.
> This could get rather amusing: they're advertising primarily in a  
> medium which has, by virtue of it being what it is, already has the  
> viewers attention (television).

I think there is an interesting interaction here. As the popularity of 
free to air TV is harmed by things like streaming, community video 
sites, and bittorrent, the amount of unsold advertising inventory 
increases. So what you they use the spare inventory for? Begging you to 
come back to their service.

Funny, given the people they want back have left.

If TV networks wanted to win, they'd embrace streaming, and start 
advertising in places that the viewers have gone to.

(Why not just offer streaming for free and turn off the broadcasts? It 
would be cheaper for the networks, poke Telstra in the eye, and is as 
open to advertising as the current broadcast system).

I don't feel sorry for the TV networks. They invested in a dead 
technology, and ignored a new market. They should be replaced by 
something new.


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