[LINK] Online news no death knell for newspapers, report says

[Brendan Scott]

Bernard Robertson-Dunn wrote:
> Online news no death knell for newspapers, report says
> By Business editor Peter Ryan and staff reporters
> ABC
> _http://www.abc.net.au/news/stories/2009/08/10/2650990.htm_

source = irony

> Over the weekend Fairfax Media chief executive Brian McCarthy said his 
> company was also planning to start "monetising" its online content, 
> which includes coverage from newspapers including the Sydney Morning 
> Herald, Melbourne's Age, and the Australian Financial Review.
> 
> ''Monetisation will have to happen, because without monetisation of the 
> online sites that the newspaper industries have operated very 
> successfully, we can't afford to keep the big newsroom staffs we have,'' 
> he told the Sunday Age.

Well, I think that there is a lot of value in the brand and that's really what they'll be selling, since the same news will be available from abc.net.au/bbc etc.  Presumably the only added value they will have is in their editorial/commentary - which suggests they will mogrify into daily journals.

I can't see my life changing if smh is not available on line. 

B