[LINK] Five Key Reasons Why Newspapers Are Failing

stephen at melbpc.org.au stephen at melbpc.org.au
Mon Aug 17 01:01:46 AEST 2009


BRD, Brendan, Paul and Jan note:

 http://www.abc.net.au/news/stories/2009/08/10/2650990.htm

And, Kim notes, http://www.splicetoday.com/politics-and-media/five-key-
reasons-why-newspapers-are-failing


Perhaps a centralized subscription-collection model in future? 

"500 Publishers Onboard With Journalism Online"
 
By Mike Sachoff - Fri, 08/14/2009 - 09:51 www.webpronews.com
 
Aims to monetize newspaper content 

Journalism Online, the start-up that plans to monetize newspapers 
websites by charging readers for content, has announced that more than 
500 publications have signed onto to its platform, which is slated to 
launch in the fall. 

 http://www.journalismonline.com

The company founded in April by three veteran media executives, said 
subscribers will be able to use a single Journalism Online account to 
access the websites of all its affiliates. The websites of these 
publishers have more than 90 million monthly visitors globally.

Publishers will be able to decide the price and what content they want to 
charge for, based on their brands and online readership. Journalism 
Online said publishers could make $50 to $100 per-subscriber annually 
from the most loyal 10 percent of their sites' visitors.

"By creating a platform of flexible hybrid models for paid content that 
maximizes online advertising revenue while creating a new revenue stream 
from readers, Journalism Online has helped shift the debate over charging 
for online news from 'if' to 'when and how,'" said Journalism Online co-
founder Steven Brill.

"And now large numbers of publishers have moved past that abstract debate 
and are rolling up their sleeves to figure out with us exactly what kind 
of package is right for them."

Journalism Online has not announced the names of the 176 dailies and 330 
non-dailies that will trial the platform in the fall. Up to 16 payment 
options will be available.

--

Cheers,
Stephen



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