[LINK] Five Key Reasons Why Newspapers Are Failing
stephen at melbpc.org.au
stephen at melbpc.org.au
Mon Aug 17 01:01:46 AEST 2009
BRD, Brendan, Paul and Jan note:
http://www.abc.net.au/news/stories/2009/08/10/2650990.htm
And, Kim notes, http://www.splicetoday.com/politics-and-media/five-key-
reasons-why-newspapers-are-failing
Perhaps a centralized subscription-collection model in future?
"500 Publishers Onboard With Journalism Online"
By Mike Sachoff - Fri, 08/14/2009 - 09:51 www.webpronews.com
Aims to monetize newspaper content
Journalism Online, the start-up that plans to monetize newspapers
websites by charging readers for content, has announced that more than
500 publications have signed onto to its platform, which is slated to
launch in the fall.
http://www.journalismonline.com
The company founded in April by three veteran media executives, said
subscribers will be able to use a single Journalism Online account to
access the websites of all its affiliates. The websites of these
publishers have more than 90 million monthly visitors globally.
Publishers will be able to decide the price and what content they want to
charge for, based on their brands and online readership. Journalism
Online said publishers could make $50 to $100 per-subscriber annually
from the most loyal 10 percent of their sites' visitors.
"By creating a platform of flexible hybrid models for paid content that
maximizes online advertising revenue while creating a new revenue stream
from readers, Journalism Online has helped shift the debate over charging
for online news from 'if' to 'when and how,'" said Journalism Online co-
founder Steven Brill.
"And now large numbers of publishers have moved past that abstract debate
and are rolling up their sleeves to figure out with us exactly what kind
of package is right for them."
Journalism Online has not announced the names of the 176 dailies and 330
non-dailies that will trial the platform in the fall. Up to 16 payment
options will be available.
--
Cheers,
Stephen
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