[LINK] Five Key Reasons Why Newspapers Are Failing
Kim Holburn
kim.holburn at gmail.com
Tue Aug 18 19:10:54 AEST 2009
On 2009/Aug/16, at 5:01 PM, stephen at melbpc.org.au wrote:
> BRD, Brendan, Paul and Jan note:
>
> http://www.abc.net.au/news/stories/2009/08/10/2650990.htm
>
> And, Kim notes, http://www.splicetoday.com/politics-and-media/five-
> key-
> reasons-why-newspapers-are-failing
>
>
> Perhaps a centralized subscription-collection model in future?
I'm sure the newspapers can try paywalls but I doubt they'd work.
They have been tried. They work for specialist publications but only
as long as there is little competition in the area. Paywalls lock
your content out of the web. Make it difficult to find, not appear in
search engines or only appear as a teaser.
> "500 Publishers Onboard With Journalism Online"
>
> By Mike Sachoff - Fri, 08/14/2009 - 09:51 www.webpronews.com
>
> Aims to monetize newspaper content
Here's an interesting take. When I read this I thought of google
books for some reason.
http://moralpanicsandthecopyrightwars.blogspot.com/2009/08/moral-panics-in-copyright-wars.html
The atomic unit of consumption for existing media is almost always
disrupted by emerging media. For example, digital music caused
consumers to think about their purchases as individual songs rather
than as full albums. Digital and on-demand video has caused people to
view variable-length clips when it is convenient for them, rather than
fixed-length programs on a fixed broadcast schedule. Similarly, the
structure of the Web has caused the atomic unit of consumption for
news to migrate from the full newspaper to the individual article. As
with music and video, many people still consume physical newspapers in
their original full-length format. But with online news, a reader is
much more likely to arrive at a single article. While these individual
articles could be accessed from a newspaper's homepage, readers often
click directly to a particular article via a search engine or another
Website.
Changing the basic unit of content consumption is a challenge, but
also an opportunity. Treating the article as the atomic unit of
consumption online has several powerful consequences. When producing
an article for online news, the publisher must assume that a reader
may be viewing this article on its own, independent of the rest of the
publication. To make an article effective in a standalone setting
requires providing sufficient context for first-time readers, while
clearly calling out the latest information for those following a story
over time. It also requires a different approach to monetization: each
individual article should be self-sustaining.
These types of changes will require innovation and experimentation in
how news is delivered online, and how advertising can support it.
--
Kim Holburn
IT Network & Security Consultant
Ph: +39 06 855 4294 M: +39 3494957443
mailto:kim at holburn.net aim://kimholburn
skype://kholburn - PGP Public Key on request
More information about the Link
mailing list