[LINK] YouTube surpasses 100 million US viewers

[Sylvano]

With an average video length across all sites
serving video for US people watching them being
3.5 minutes, I reckon we need a new term along
the lines of "snack vid" or something... :-)

Sylvano
-- 

Gnomon Publishing
http://www.gnomon.com.au/

YouTube surpasses 100 million US viewers
By Robert Briel | March 5, 2009 | 07:53 UK 

source: 
 http://www.broadbandtvnews.com/?p=14999

original pr from comscore with tables:
 http://www.comscore.com/press/release.asp?press=2741

YouTube surpassed 100 million US viewers in January, 
according to research from comScore. In total, US 
internet users viewed 14.8 billion online videos
during the month, or 4% more than a month earlier. 
YouTube led the growth charge, accounting for 91% 
of the incremental gain in the number of videos 
viewed compared to December, as it surpassed 
100 million viewers for the first time.

In January, Google Sites once again ranked as the 
top US family of websites, with 6.4 billion videos 
viewed (43% online video market share), with 
YouTube.com accounting for more than 99% of all 
videos viewed. 

Fox Interactive Media ranked second with 
552 million videos (3.7 %), followed by Yahoo! Sites 
with 374 million (2.5%) and Viacom Digital with 
288 million (1.9%).

Megavideo climbed 15% (103 million videos) in 
January to capture a top ten spot in for the 
first time. 

More than 147 million US internet users watched 
an average of 101 videos each in January. Google 
Sites grew to 102 million online video viewers 
during the month, or more than two out of every 
three internet users who watched video.

Fox Interactive ranked second with 62.1 million 
viewers, followed by Yahoo! Sites (41.9 million) 
and Microsoft Sites (30.0 million).

During January, more than three quarters (76.8%) 
of all US internet users watched video. 

The average online video viewer watched 356 minutes 
of video (approximately 6 hours), up 15% on December.
 
The duration of the average online video was 
3.5 minutes, up from 3.2 minutes in December.