[LINK] Will Google?s Deal with TiVo Push More Video to the Web?

Thu Nov 26 11:30:03 AEDT 2009

> If TiVo can be trusted, the individual privacy concerns should be minimal. TiVo will turn over only "anonymized," aggregated data about TV viewing behaviors.
> 
> But still, the ability of advertisers to tell whether a commercial is doing what an advertiser wants it to do could reach an unprecedented level.
> 
> Traditionally, TV networks have charged companies for TV ads based largely on Nielsen Ratings showing how many viewers a TV show attracts. Nielsen also breaks out its data into demographics.
> 
<http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2009/11/25/urnidgns002570F3005978D8002576790049CBE6.DTL>
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Marghanita da Cruz
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