[LINK] Will Google?s Deal with TiVo Push More Video to the Web?

[Ivan Trundle]

On 26/11/2009, at 11:30 AM, Marghanita da Cruz wrote:

>> If TiVo can be trusted, the individual privacy concerns should be minimal. TiVo will turn over only "anonymized," aggregated data about TV viewing behaviors.
>> 
>> But still, the ability of advertisers to tell whether a commercial is doing what an advertiser wants it to do could reach an unprecedented level.
>> 
>> Traditionally, TV networks have charged companies for TV ads based largely on Nielsen Ratings showing how many viewers a TV show attracts. Nielsen also breaks out its data into demographics.
>> 
> <http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2009/11/25/urnidgns002570F3005978D8002576790049CBE6.DTL>

I note with interest that Tivo's subscriber base is diminishing. Current subscriber rate is equal to where it was in 2004. They lost 314, 000 subscribers in the last quarter alone (according to their own filing). People appear to be tiring of the yearly subscription.

<http://tvbythenumbers.com/2009/11/24/tivo-loses-314000-subscribers-worst-quarterly-subscriber-fall-yet-now-below-3-million/34484>